Fact Sheet
Social Media Intelligence for Medical Affairs
Leverage social media insights to drive customer and patient centricity
Aug 20, 2021
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Healthcare-related conversations on social media constitute a large, unstructured data asset — rich insights on physician perspectives related to therapies and treatments, as well as patient experiences, disease management challenges, and treatment preferences. Discover potential applications of these insights, as well as IQVIA's six-step data management process to generate the most comprehensive insights.
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