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As part of the global healthcare community, IQVIA Belgium and its BIDS team (Business Intelligence and Data Science) continuously invest in ways to help life science companies find the next breakthrough in improving human health.
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Given the dynamic marketplace, your need to rely on sound information has never been greater. You must make fast decisions without delay. Innovate without undue risk. Execute without faltering.
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We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.
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IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
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Let yourself be guided and get in direct contact with your key partners in your market. With IQVIA Pharm In Touch, IQVIA Dental In Touch, IQVIA MobiRep and integrated services, you will have even more freedom of movement.
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IQVIA helps our customers generate real world evidence (RWE) to unlock the value of their investment at every stage of the product life cycle.
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As the essential partner for pharmacists and pharmaceutical companies we offer effective activation services and marketing tools to meet today's challenges. The Activation Services department of IQVIA is specialised in pharmacy communication and puts its expertise at the service of its partners.
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Reimagine clinical development by intelligently connecting data, technology and analytics to optimize your trials. The result? Faster decision making, innovation with reduced risk and driving trials without compromise so you can deliver life-changing therapies faster.
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Pharmaceutical company
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IQVIA is a world leader in using data, technology, advanced analytics and human expertise.
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Blog
Thriving in the Complex Landscape of Cardiometabolic Care
Strategies for Navigating Complexity and Seizing Opportunities in Overlapping Therapeutic Markets
May 07, 2025
Introduction
The white paper discusses the renewed focus on cardiometabolic diseases, which include conditions like obesity, heart failure, hypertension, coronary artery disease, chronic kidney disease, dyslipidemia, and diabetes. The biopharmaceutical industry is experiencing a renaissance in this area, driven by the complexity and interdependencies of these diseases.
The Cardiometabolic Opportunity
Cardiometabolic diseases are among the leading causes of mortality and morbidity globally, accounting for over one-third of all global deaths. The overlap between different patient populations with co-morbidities adds complexity to commercializing new products. Innovators need a holistic understanding of patient profiles and unmet needs to guide product development and positioning.
Lessons from Cardiometabolic Commercial Success Stories
The paper identifies three foundational pillars for achieving commercial excellence:
- Deep Market Insights: Knowing your patient population isn’t enough. Innovators must understand how co-morbidities manifest, how patients flow through the system and what different HCPs value. This means using real-world data, integrated care mapping and specialty-specific profiling.
- Aligned Value proposition and customer engagement: Multi-indication products need a clear, coherent narrative that resonates with GPs, endocrinologists, cardiologist, nephrologist and others. Each audience must receive tailored messaging without creating internal confusion or customer fatigue.
- High-Quality Execution: Precision engagement is vital. Leading brands invest in omnichannel strategies, measure performance at the patient level and adapt rapidly. The white paper has a case study on Jardiance which revealed Jardiance’s success in expanding from diabetes to heart failure as a model of focused, cross-specialty engagement.
Organizational Implications for Cardiometabolic Innovators
To succeed, organizations must adopt a portfolio mindset, establish effective governance structures, and leverage advanced analytics capabilities. This includes data-driven planning tools for portfolio-level prioritization and dynamic customer targeting.
Conclusion
Achieving commercial excellence in cardiometabolic innovation requires a strategic approach that integrates deep market insights, aligned value propositions, and high-quality execution. Innovators must navigate the complexities of overlapping patient populations and competitive markets to seize the commercial opportunities in this therapeutic area.
If you're interested in exploring this topic further, check out this insightful white paper on cardiometabolic innovation.