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Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
Discover MoreNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTechBoost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsInvest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsUnlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock InnovationsAccelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansLeverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline DecisionsEnhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
Uncover MoreEmbrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.
EXPLORE SOLUTIONSMaximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.
DRIVE PATIENT IMPACTA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS"Faster, Better, and Smarter: Accelerating the future of brand marketing and communications with AI/ML/NLP
REGISTER NOWUnlock the future of oncology treatment with Precision Data for Precision Medicine, a compelling deep dive into how integrated data strategies are transforming CAR T-Cell therapy. This breakthrough class of treatments harnesses patients' own immune systems to fight aggressive cancers, but its complexity, cost, and limited patient eligibility demand a new level of insight. This case study explores how combining primary and secondary data sources can illuminate every stage of the patient journey, from diagnosis and referral to treatment and post-care, enabling manufacturers to optimize outcomes and minimize missed opportunities.
Whether you're a marketer, brand strategist, or clinical leader in the life sciences industry, this case study offers actionable intelligence drawn from real-world data, including referral patterns, treatment center dynamics, and post-therapy follow-up. Learn how tools like IQVIA’s BrandImpact™ and the CAR T-Cell Monitor provide clarity on patient eligibility, barriers to treatment, and the commercial impact of certified centers.
Download the case study to learn how precision data can drive precision medicine, and help your organization stay ahead in a rapidly evolving therapeutic landscape.
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