Forging a path for MedTech Innovation.
Senior Principal, US Primary Intelligence Lead, IQVIA MedTech
Senior Principal, US Primary Intelligence Lead, IQVIA MedTech
Principal, Consulting, IQVIA MedTech
Engagement Manager, US Primary Intelligence, IQVIA MedTech
Senior Consultant, US Primary Intelligence, IQVIA MedTech
Consultant, Consulting, IQVIA MedTech
As growth continues to plateau across many established medical device categories in the US and Europe, companies are increasingly turning to international markets and emerging product segments to fuel their next wave of expansion. But unlocking these opportunities—whether geographical or technological—is anything but straightforward. As growth continues to plateau across many established medical device categories in the US and Europe, companies are increasingly turning to international markets and emerging product segments to fuel their next wave of expansion. But unlocking these opportunities—whether geographical or technological—is anything but straightforward.
This white paper explores the concept of market sizing as it applies to both international expansion and emerging MedTech innovations. It highlights how well-executed sizing enables companies to identify untapped demand, prioritize product pipelines, and shape commercialization strategies across evolving markets.
What You’ll Learn
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Forging a path for MedTech Innovation.
Connected commercial solutions, maximizing market performance.