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VIEW ROLESChina has become the world’s second-largest MedTech market—but it remains among the most challenging to navigate.
Evolving regulatory requirements, procurement reforms, shifting trade tariffs, and the growing influence of commercial insurance and innovation incentives all add layers of complexity. Succeeding in China requires not only a deep understanding of the market but also the agility to adapt quickly.
IQVIA MedTech convenes senior leaders from Atos Medical (Coloplast) and Medtronic to share first-hand experiences and actionable strategies for addressing challenges and unlocking opportunities in China’s fast-moving medical device landscape.
Commercial Operations Service, Greater China, Medtronic
Managing Director of China, Atos Medical, a Coloplast business
Head of Med Devices, Global Consulting, IQVIA MedTech
Engagement Manager, Management Consulting, IQVIA China
See video timecodes below:
00:00:00 – Webinar Introduction
Rob Haslewood opens the webinar by introducing our speakers.
00:02:44 – A high-level view of the China market
Zhen Nie begins the conversation by discussing the aging population and mounting financial pressures in China, regulations in place, and trade disputes with the U.S. and EU.
00:18:15 – Why invest in China?
Jacky Deng explores China market dynamics heading towards 2050, why it is worthwhile investing in China’s MedTech market, and recommendations for MNCs.
00:34:09 – 5 learnings on China market access
Yuren Chen shares key learnings experienced when entering a new category in the China MedTech market.
00:55:39 – Q&A
Our panel answers audience questions on the ability for MNCs to compete in the China MedTech market.
You can download the presentation here.
If you wish to speak with our IQVIA MedTech team, please click the “CONTACT US” button floating on this page to make an enquiry.
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