Webinar
Launch in the era of AI
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September 23, 2026

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9:00am - 10:00am

(GMT-04:00)

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AI is reshaping both the launch environment and how pharmaceutical companies execute launches.

In this webinar, IQVIA experts will share new evidence on what HCPs are asking AI tools, how information-seeking behaviours are changing and what this means for launch teams, visibility and future engagement models. We will also explore how companies are implementing AI to enable faster, smarter and more precise launches.

Join us to explore what AI means for the future of launch success.

What you will gain by joining the webinar

  • New data on how HCPs are using AI tools to access medical information across countries and specialties
  • Understand how AI can transform launch execution
  • Explore how AI will change the future of Launch Excellence

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