Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSWatch back this webinar recording to uncover how in an increasingly physical/digital hybrid world, integrating advanced AI tools – such as AI Conversational Agents - into your GTM omnichannel strategy enables you to deliver a customer experience that drives recommendation, purchase as well as better health outcomes.
00:00:00 – Webinar Introduction
Matt Stewart opens the webinar by introducing our speakers
00:01:40 – What is AI?
Richard Marcil welcomes viewers to the age of AI in consumer health, explains how we arrived here, and where we are seeing it deployed in marketing and sales.
00:11:14 – AI and the consumer health path to purchase
Swapna Kondapuram discusses how AI can maximize data across the consumer journey, changing how consumers interact with their health all the way through to purchase. We also explore the gap between consumers comfort levels with AI driven technologies, and the industry perception of this.
00:23:02 – Influencing the influencers – AI in the HCP Engagement Models
Sue Johns looks at HCP engagement preferences, how HCP remote interactions are not retreating post-pandemic across many countries, and the age of omnichannel in consumer health.
00:31:03 – Driving to AI
Yannick Lafortune explains the importance of mixing precision with scale to bolster digital engagement for HCPs using data and context.
00:37:02 – Driving purchase and recommendations with AI Agents
We return to Richard Marcil, as we discuss how Conversational AI is the new standard to serve customers at their moment of need at scale, and the power of AI + human teams in consumer health.
00:50:42 – Conversational AI in Action
Watch an example of Conversational AI in action!
00:53:47 – Key Takeaways
Matt Stewart summarises the key takeaways for better AI-driven engagement in 2023, before moving into the Q&A.
You can download the presentation here.
If you have a request for a proposal in any area discussed during this webinar, please click the Green “CONTACT US” button floating on this page to discover the right solutions for you.
Adapt fast, maintain momentum and stay relevant
Shape the future of consumer health.
