Commercial teams face compressed time periods to launch new brands, increasing personal and digital channel options, and rising expectations among HCPs about the quality and relevance of their interactions.
This webinar explores how life sciences companies can evolve to orchestrated engagements with HCPs by planning up front based on customer targets and preferences, drawing intelligent insight from data to identify business opportunities, and coordinating individualized touch points across customer-facing roles.
AstraZeneca VP of Global Commercial IT, Chris Braithwaite, will share how his organization is shaping HCP/O interactions of the future by aligning modern technology platforms with their commercial strategies. Ask questions about AstraZeneca's commercial transformation during a live roundtable discussion.
For more information or to register, click here.