Harness advanced analytics to gain the commercial edge

Differentiating your product in a competitive market is challenging. The key is to find the unique value for your target patients. That precision is now possible by coupling advances in analytics and technology with clinically rich data. With 16,000 projects over the past five years spanning traditional analytics to advanced machine learning, IQVIA is able to help you define and support your differentiation in your specific therapy area.

  • Drive launch excellence and increase sales force effectiveness with analytics that support market sizing, the patient journey, and burden of illness.
  • Plan ahead and reduce risk via predictive analytics.
  • Drive commercial effectiveness through leading technologies that optimize data value to help differentiate your product.

Learn how to improve your results.