IQVIA Consumer Health

Unlock the GLP-1 Opportunity for Consumer Health

GLP-1 therapies are transforming consumer behavior and redefining market opportunities across Consumer Health landscape. IQVIA Consumer Health enables brands to identify emerging demand, uncover growth opportunities, optimize portfolios, generate Real-World Evidence, and successfully commercialize solutions that meet the needs of GLP-1 users and health-conscious consumers.
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Solutions Industry Segments Consumer Health The GLP-1 Opportunity: Helping Consumer Health Brands Navigate the Next Wave of Growth

Why GLP-1 matters

GLP-1s is the loudest signal yet of a shift in Consumer Health: from managing illnesses to optimizing wellness, appearance and control.

51%

Increased use of collagen or biotin supplements

37%

Taking more vitamins (A, D, C & B Complex)

30%

Buying more dermocosmetics products

The opportunity isn't the drug—it's the new consumer needs it creates. The brands that succeed will be those that recognise these changing behaviours early and develop products and experiences that deliver meaningful value throughout the consumer journey.
Dr. Stephanie Krammer-Lukas
Director Global Consumer Health RWE and R&D Services

Where are the biggest opportunities?

Nutrition & Body Composition

Support muscle health, protein intake and nutritional optimisation throughout the GLP-1 journey.

Digestive Health

Support gastrointestinal wellbeing through digestive health, probiotics and symptom management solutions.

Hydration & Supplementation

Help consumers maintain hydration, electrolyte balance and essential micronutrients.

Beauty & Personal Care

Address changing skin, hair and appearance-related needs following weight loss.

Long-term Health Support

Support healthier lifestyles beyond weight management through sustainable wellness solutions.

Turning opportunity into growth

Identifying an opportunity is only the first step. IQVIA Consumer Health is here to help you realize an opportunity’s full potential by enabling you to build a deep market understanding, a robust innovation strategy, uncover strong evidence, and drive effective commercialization.
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Identify the biggest opportunities

Successful GLP-1 innovation starts with understanding where the best opportunities lie. By combining consumer insights, market intelligence, and deep category expertise, we help you uncover unmet needs, prioritize attractive growth opportunities, and build winning strategies for the evolving GLP-1 landscape.

Key solutions:

  • Market opportunity assessment
  • Consumer insights and behavioural analysis
  • Category and competitive assessment
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Develop a winning portfolio strategy

As GLP-1 therapies redefine consumer needs and industry growth opportunities, we help organizations transform market and consumer insights into effective portfolio strategies, optimize existing product offerings, and develop innovative solutions that are positioned for success in a rapidly evolving market.

Key solutions:

  • Innovation strategy
  • Portfolio optimisation
  • Product positioning
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Build confidence with evidence

Bringing successful GLP-1 solutions to market requires credible evidence and a well-defined regulatory strategy. We help generate the evidence needed to support claims, enhance consumer and healthcare professional trust, and navigate regulatory requirements with confidence.

Key solutions:

  • Claims strategy
  • Evidence generation
  • Regulatory support
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Accelerate commercial success

Successfully commercializing GLP-1 adjacent opportunities requires a clear strategy, effective market activation, and continuous performance optimization. We help organizations successfully bring solutions for GLP-1 users to market and maximize their long-term commercial impact.

Key solutions:

  • Go-to-market strategy
  • Activation strategy
  • Performance measurement and optimization
Ready to discuss your GLP-1 strategy?
Speak with our Consumer Health experts to identify where the greatest opportunities lie and how to turn them into evidence-backed, commercially successful growth.
Talk to a GLP-1 expert
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GLP-1 Consumer Health FAQs

GLP-1 is reshaping consumer needs and creating new growth opportunities across nutrition, digestive health, hydration, beauty, supplements, and long-term wellness. Companies that understand these evolving needs can develop evidence-based products and services that support consumers throughout their GLP-1 journey while unlocking sustainable business growth.
GLP-1 is transforming consumer preferences and purchasing habits. As people seek solutions to support their weight management journey, demand is increasing for products focused on protein nutrition, hydration, digestive health, vitamins, and long-term wellbeing, creating significant growth opportunities for Consumer Health companies.
Not necessarily. For many organizations, the greatest opportunity lies in adapting and strengthening existing portfolios to meet evolving consumer needs. Whether to develop dedicated GLP-1 products depends on the target consumer, competitive landscape, evidence strategy, regulatory pathway, and long-term growth objectives.
GLP-1 is creating new growth opportunities across nutrition, digestive health, hydration, vitamins and supplements, beauty and personal care, and long-term wellness. Success will depend on understanding evolving consumer needs and delivering trusted, evidence-led solutions that provide meaningful health benefits.
IQVIA Consumer Health helps organisations identify where the greatest opportunities exist, develop winning innovation and portfolio strategies, generate credible evidence, and successfully bring products and services to market in the rapidly evolving GLP-1 landscape.
Begin by assessing how GLP-1 is reshaping consumer needs within your category. Review your portfolio, identify unmet needs and growth opportunities, and ensure future products and services are supported by the right consumer insights, evidence strategy, and commercial plan.
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