IQVIA combines data, advanced analytics, and therapeutic category expertise to reveal brand performance by indication to help you:
the source of the use
New, switch or repeat? Gain insight into why the product was used by indication at a sub-national level.
Focus on top converting indications with timely interventions and targeted promotional investments.
Improve sales force effectiveness
Understanding product usage by specific indication allows for sales force adjustments that maximize ROI.
IQVIA gathers data assets from a range of sources*, including: anonymized patient-level data, longitudinal prescription data, diagnosis data, HCP demographics, and more.* where available
Various advanced analytic approaches that leverage machine learning are applied that result in an indication prediction algorithm.
Imputation of indication helps form a better understanding of brand performance, patient streams and treatment patterns by indication, enabling more precise actions tailored to specific HCP segments.