As sales forces shrink and become more specialized, precise targeting is essential. Providers, in turn, are expecting more relevant messages, information and even decision support.
Being able to target messages, timing and channels lets you get the most out of skilled people, and integrate digital engagement channels in ways that move the needle -- and move your business forward.
IQVIA is using predictive analytics, powered by machine learning, to cut through unnecessary information to find key patterns, helping you be more agile, and more effective.
In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.
Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 700 experienced researchers with country-specific knowledge. In fact, there are 1.5 million updates each month. OneKey gives you the facts about:
By mining global healthcare data sets, machine learning algorithms can identify which physicians in a community are most likely to prescribe a treatment based on their practice makeup, network, prescribing behavior, and lifetime prescribing value.IQVIA White Paper: Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success
Maximize the value of your brand with personalized, precise, and efficient communications.
Innovative AI and machine learning methods to manage, measure and support your sales team – from determining the right size and structure to monitoring effectiveness.