Sales Force Effectiveness
Reach the right customers first with tools and make quicker, more informed decisions about how your brand is marketed and sold.
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
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- Hungary
- Ireland
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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WHITE PAPER
Finding Hidden Referrers for Infusion Products by Leveraging Machine Learning
Mar 25, 2024
For infused biologic medicines, referring providers are often the key treatment decision makers and, therefore, a focal point for pharmaceutical manufacturers. However, medical claims, the only data asset that captures referrals, typically populates approximately half of referring healthcare providers (HCPs) because provider information is not required for reimbursement. To complement these known (or explicit) referrals found in claims, analytics teams and brand product managers usually rely on implicit referrals — educated guesses to infer the likely referring providers if they are not captured in claims. Prior to this study, the most popular approach for capturing implicit referrals was based on simple business rules that often miss the complexity of real-world referring patterns. This paper introduces an optimized approach to finding these hidden referrers developed by researchers at Amgen and IQVIA.
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Field Force Operations
Keep your field force focused and productive