Salesforce: What a Difference a Decade Makes
White Paper
Technology partners within life sciences organizations face increasing pressures to evolve their commercial models, products, and approach to meet growing business demands. Technology giants such as Google, Amazon, and Facebook have already shaped consumer expectations through their engagement with interactive, intuitive, and simple applications for consumers to accomplish their tasks. An evolution towards systems of engagement is underway. Salesforce has joined this evolution, and is quickly becoming the life sciences industry’s standard platform to deliver complex applications in the cloud at a global scale.
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