Insight Brief
Do you need to change your Healthcare Provider Segmentation Strategy?
Sep 29, 2023
The biopharma and medtech industries are seeing radical shifts in how customers — in this case, healthcare providers (HCPs) — decide which brand to prescribe. These developments are driving a transition in marketing approaches from multichannel (multiple/many) to omnichannel (all). As a result, it is more important than ever to examine how HCPs differ and what factors influence their prescribing decisions. A comprehensive segmentation approach can capture the dynamic nature of today's buying and prescribing processes.
This insight brief examines some illustrative business reasons for the dynamic segmentation of customers.
This insight brief examines some illustrative business reasons for the dynamic segmentation of customers.