Case Study
Specialty Representatives Help a Product Weather Dips in Elective Surgeries
IQVIA MedTech's team of general surgery representatives successfully promoted a product during the COVID-19 pandemic
Sep 27, 2022

A large medical device manufacturer contacted IQVIA MedTech to help refresh its sales strategy. IQVIA MedTech hired general surgery representatives to promote the device, educate clinicians, and recruit surgeons interested in learning the procedure.

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