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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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Case Study
IQVIA Omnichannel Marketing
Personalization and precision at your fingertips
Feb 03, 2021
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For pharmaceutical and life sciences companies, getting the most out of your marketing campaign requires a personalized approach. At IQVIA, we bring together a strategic mix of advanced analytics, digital media, and insights and technology to solve your challenges with precision.

From increasing patient enrollment through an enhanced outreach strategy to identifying where to reallocate investments to minimize loss, we deliver results that have saved clients as much as $5M in media spend over a 6-month period and have generated more than $24M in incremental revenue.

Read our case studies to learn how IQVIA can enhance your marketing in the new environment.

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