A leading pharmaceutical company needed a clearer view of account performance, referral networks, and local market dynamics across integrated delivery networks (IDNs). By combining IQVIA OneKey with Longitudinal Adjudicated Access Data (LAAD), the company gained accurate healthcare professional-to-site affiliations, visibility into patient activity, referral patterns, treatment trends, and competitive dynamics at the zip-code level. These insights improved targeting, strengthened performance measurement, and provided field teams with more reliable account intelligence.

Download the case study to learn how integrated reference and patient-level data can support more informed engagement strategies and account planning.