Video
Launch Excellence Unlocked: Driving Access, Equity, and Innovation in the NHS
Jul 10, 2025

This session focuses on how pharmaceutical companies can better align with the NHS to ensure successful product launches. It introduces the three core pillars of Launch Excellence:

  • Health System Readiness – Preparing the healthcare infrastructure to adopt innovations effectively.
  • Evidence-Based Value Proposition and Access – Generating early evidence to support compelling value stories for NHS engagement.
  • Stakeholder Engagement – Expanding beyond traditional stakeholders to ensure equitable patient access.

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