Article
Healthcare Professional (HCP) Communication Preferences in the Nordics
Jun 19, 2025
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This article provides insights into Healthcare Professional (HCP) communication preferences in the Nordics, specifically focusing on the importance of face-to-face meetings within the communication channels. It showcases how Pharma companies can optimize their interactions with physicians by customizing communication channels and timing based on individual preferences. The study highlights the variations in HCP preferences for different types of interactions and emphasizes the need for tailored approaches to enhance customer experience and engagement.

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