In today’s competitive markets, building customer confidence is more important than ever. Physician lack of trust in the information provided by pharma is well known. For some, it is the reason they decline to meet with reps. Often bombarded by duplicate, conflicting messages from multiple channels with no apparent concern for their needs, they cannot be blamed for feeling companies are more interested in selling products than serving customers or patients. Perhaps more than any other challenge, this lack of trust calls for Life Sciences companies to engage HCPs in more positive ways. But how?
Orchestrated Customer Engagement (OCE) is a new concept that helps companies realize their goal of building customer trust and increasing the effectiveness of their HCP engagements by:
OCE can be achieved in stages but to begin requires three key steps:
OCE offers an unparalleled opportunity to build trust relationships with healthcare professionals. To find out more and read a copy of our new White Paper, click here.
Curious about OCE for your organization? Reach us.