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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Global Trends in R&D 2024

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience powered by Apple
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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

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WORKING AT IQVIA

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Press Release

How to become a trusted guide to HCPs

Apr 26, 2018

Reduced profitability and growing reliance on successful specialty product launches are placing pharma’s long established commercial model under pressure. At the same time, the rise in digital and social media engagement is creating new opportunities to innovate. Physicians, meanwhile, are being confronted by more information than ever. With less time available, they need trusted guides to aid their decision making. Fundamental change is required and the customer-facing sales team must evolve accordingly.

Progressing to a multichannel approach
Face to face detailing has long been the central pillar of promotion in our industry, achieving HCP conversion in 59% of cases vs. only 32% for non-face to face channels (2017, top 7 developed markets). However, with the transition to a multichannel promotional model, effectiveness will need to be seen as the combined impact of all channels within it, whether face-to-face or remote, personal or non-personal, digital or traditional.

Understanding physician preferences
The good news is that most doctors value information from pharma and the way they receive it. But with only one third of doctors entirely satisfied, there is room for improvement – both in the quality of information provided and in ensuring the right promotional channel mix. Details utilizing digital supporting materials, for example, are on average 72% longer than those using traditional materials, indicating physician preference for tablets.

Meeting new needs
The customer-facing team of the future will be smaller and more diverse. It will be a team interacting to address the whole system, not individual silos. A team of individuals with a broader set of skills and the right structures, processes and technological support to function effectively. 

Your customers expect new stars at the heart of your engagements. IQVIA was born to help our clients find better, faster ways to bring innovations to patients and realize the improvements the industry has been pursuing for years. IQVIA Reps 2020 embodies that motivation, with our new generation of representatives ensuring greater productivity and a very personal impact. Together with our Integrated Engagement Solutions, they can help you improve your success in Primary Care, Secondary Care, K.A.M, M.S.L, Hybrid and inside sales businesses. 

Discover a snapshot and reach our team to discuss how our representative can enrich your sales force. With their personalized approach to HCPs and their continuous self-development, our Reps 2020 will bring positive change to the engagement of your customers.

And to find out more about the way that commercial evolution is reshaping pharma’s future customer-facing team, you can download our white paper here or contact us. 

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