Redpharma, an IQVIA business and leading healthcare communications and pharmacy engagement agency in Belgium, is once again mobilising healthcare professionals, pharmacies and patients around respiratory health through its national "J'aime mes poumons" campaign. For the second consecutive year, the campaign is bringing together multiple stakeholders across the healthcare ecosystem through an omnichannel approach designed to raise awareness of respiratory health and encourage preventive action among at-risk populations.
This year, the campaign will notably be present along the Belgian coast in September, a strategic period when prevention messages become particularly relevant for a senior population that is highly represented in the region.
Beyond traditional channels, the campaign also leverages several media and networks that are part of the Redpharma ecosystem: its Pure patient magazine, its network of in-pharmacy digital screens, its partner pharmacies, as well as its merchandising teams deployed in the field. A combination of touchpoints that allows the message to be integrated into environments where health-related questions naturally arise.
“At Redpharma, we believe effective healthcare communication goes beyond simply delivering a message. It starts with a deep understanding of behaviours, care pathways and the moments when audiences are most receptive. With ‘J’aime mes poumons’, we combined our healthcare communications expertise with our strong presence within the pharmacy ecosystem to create a campaign that reaches patients in their daily lives and helps support prevention efforts in a meaningful way.”
Frederic Vandenbreede, Creative Director, Redpharma, an IQVIA business.
About Redpharma
Redpharma, an IQVIA business, is a healthcare communications and engagement agency operating in Belgium. Through its network of pharmacies, healthcare professionals, digital channels and field teams, Redpharma helps healthcare organisations connect with patients and improve health awareness through targeted, omnichannel campaigns.