Next-generation Forecasting

From fragmentation to integration

White Paper

February 13, 2018
Next generation Forecasting
Pharmaceutical forecasting needs to be more holistic, collaborative and strategic if it is to confer meaningful advantages in a complex and fast-changing global marketplace.
Too often forecasting exercises are ad hoc, reactive, delivered at the lastminute and generated without the in-depth insights into markets or therapy areas that would give them real strategic weight. Learn how to use technology as a platform for process innovation, to help transform financial equations into genuine strategic intelligence.