Next-generation Forecasting
White Paper
Feb 13, 2018
From fragmentation to integration
Pharmaceutical forecasting needs to be more holistic, collaborative and strategic if it is to confer meaningful advantages in a complex and fast-changing global marketplace.
Too often forecasting exercises are ad hoc, reactive, delivered at the lastminute and generated without the in-depth insights into markets or therapy areas that would give them real strategic weight. Learn how to use technology as a platform for process innovation, to help transform financial equations into genuine strategic intelligence.
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