HCP Promotional Engagement Benchmarks
White Paper
Oct 04, 2019

IQVIA's unique market positioning enables us to not only collect Health Care Professional (HCP) engagement data but also analyze and draw insights to evaluate regulatory, compliance and other trends that show how the industry is changing—and where the next opportunities for growth lie.

Download this new white paper and discover:

  • Important industry benchmarks that can be used to target behaviors and enhance engagement with HCPs
  • New cost saving methods to utilize when planning HCP engagements
  • How to leverage Key Opinion Leaders (KOLs) when planning programs
  • How to better harness HCP engagement data, to deliver value to your HCP meetings and engagements

In this annual snapshot of Life Sciences promotional speaker programming data, IQVIA offers a unique state-of-the-industry perspective that Life Sciences executives in compliance, sales, R&D and other fields can use to evaluate and benchmark their promotional speaker program performance compared to that of their peers.

IQVIA can deliver an unparalleled level of visibility thanks to the robust reporting tools built into its platform. The company builds on its tradition of industry-leading thought leadership to provide insights Life Sciences companies can use to inform their strategies for program planning, speaker management, regulatory and compliance-related protocols.

Industry-wide data offers a rich backdrop

This capability to collect such a comprehensive vein of program management, spend and other relevant data ties directly back to the Physician Payments Sunshine Act of 2010, which fundamentally altered the nature of the relationships between Life Sciences companies and Health Care Professionals (HCPs) and other prescribers by requiring detailed and centralized tracking of payments, all information which is gathered into a publicly available database.

 

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