HCP Promotional Engagement Benchmarks
White Paper
Oct 04, 2019

IQVIA's unique market positioning enables us to not only collect Health Care Professional (HCP) engagement data but also analyze and draw insights to evaluate regulatory, compliance and other trends that show how the industry is changing—and where the next opportunities for growth lie.

Download this new white paper and discover:

  • Important industry benchmarks that can be used to target behaviors and enhance engagement with HCPs
  • New cost saving methods to utilize when planning HCP engagements
  • How to leverage Key Opinion Leaders (KOLs) when planning programs
  • How to better harness HCP engagement data, to deliver value to your HCP meetings and engagements
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