Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
  • Patient Engagement
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
Advance your patient engagement strategy

Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.

Patient Engagement Overview
Patient Engagement Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience powered by Apple
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE
Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions powered by Apple

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Video
Using data to customize prescriber interactions for better resonance and commercial success
Apr 27, 2022

So, if you look into the last year, the overall average engagement is roughly 19 minutes for any prescriber. In 19 minutes, you have to provide the right messaging with the right context. Hence identifying those messaging that can resonate with your prescriber and providing the right guidance for the right treatment, is going to be critical. You need to be very precise, how you're interacting with the customer and whom you are interacting with what message you're going to give, which channel you're going to utilize.

We have lots of software, whether it's been operational data assets, operational software, or it's execution software, or it's commercialization software. As more and more data are getting available through new technologies. Whether it's traditional data, whether there’s been digital data. Where there's been streaming data and identifying those signals and mapping that signals to some insights can then be taken into action.

As healthcare life and sciences are understood, this is the time to innovate, and it's the time to change. And, and we just seen this in the COVID era, right? Where things used to take 10 years now, it's getting done in 10 months.

I think when developers build the software's, if they think about the end impact of that software, that's where the connected intelligence will start coming into life. I think the first question we should always be asking is what is the use of this analytics, how it's going to make a change, how we do things today versus having these analytics, how we, how we'll do these things for tomorrow, right? Once you understand that impact, once you understand how it's going to get utilized, your focus will be much more building software that are more targeted.

The beauty of this is when you combine this data and identify the patterns and the signals within this data, and then understand what it means for our customers, for what it means for our patient in the right time, at the right context. And then surface it up within the workflows, is what going to be the connected intelligence vision that we are putting forward. So, what we are doing with this data asset, we identify the right insights and then surfacing it out within our right applications. When a rep goes and visit a customer, whether it's been digital channel, whether it's been a face to face, they have the right context.

When we think about next best, next best is everywhere, next best customer, next best treatment, next best clinical trial. 's a broad spectrum of innovations and engagements that we are bringing to, to our customers. When you connect all these building blocks, that's where analytics becomes an action.

I think IQVIA is at the center of the healthcare and life sciences innovation. If we combine our capability of data analytics services and software, all the way in the spectrum of R and D clinical and commercial.

If you look back with, life sciences, healthcare, where we are today after post pandemic, I'm not even sure we are post pandemic yet. We are still going through their journey, the innovation, the amount of things that is happening with the healthcare life sciences, where we touch patient on a day-to-day basis, right. And everything that we do with our healthcare life sciences, software technology data, it has a direct impact on the day-to-day patients. That's what excites us.

You may also be interested in

Brochure
IQVIA's Channel and Specialty Data Solutions for Pharmaceutical Manufacturers
Our Difference
IQVIA CORE
Scientific Poster
What counts as a cancer diagnosis in real world data? Cohort identification and oncology endpoints in a linked genomic-clinical database
Our Difference
Human Data Science
Our Difference
Creating Intelligent Connections for Your Products and Patients
Scientific Poster
Identifying Undiagnosed Patients with Hepatitis C
Prev
Next

Related solutions

Developer

Access a portfolio of developer tools, SDKs, and APIs to help streamline application builds and simplify integrations.

Next Best Action

Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.

Customer Engagement

Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.

IQVIA Technologies

Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.

Contact Us