IQVIA Consumer Health Orchestrated Customer Engagement (OCE)


A worldwide consumer health market is rapidly evolving. To keep pace, you need a solution that aligns functions within your organization. IQVIA’s Orchestrated Customer Engagement solution, or OCE, goes beyond traditional CRM and marketing automation tools to harmonize customer interactions, build trust and optimize business performance.  

OCE is purpose-built for the specific requirements of consumer health and offers next generation capabilities including: 

  • A user friendly experience that adapts to specific role
  • Dashboards that display key performance indicators and insights.
  • A segmentation builder that targets retailers using criteria including days since last sales call and order volume.
  • Intelligent recommendations on how to better engage with customers, such as: best day and time to run a campaign and suggested actions to improve sales performance. 

This transformative platform allows sales representatives to: 

  • Easily trigger marketing journeys
  • Enables information to be collected about product stock price and  position on shelf compared to competition
  • Optimizes retail execution including product quantity and options, customer signature capture as well as dashboard monitoring of order status.

OCE is smart, intuitive and connected. And it is part of an integrated suite of solutions from IQVIA Technologies. Visit to learn more about OCE or schedule a demo.

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