Video
Customer engagement excellence: How to plan, measure and refine your strategy for launch success
With less 10% of international launches classed as excellent, how can life science businesses plan, measure and refine their strategy for launch success?
Mar 19, 2024

In this video, David Kelaher, Sr Dir Medical Affairs, IQVIA, explains the key findings of the most recent IQVIA Launch Excellence research and implications for customer engagement.

How to plan, measure and refine your strategy for launch success
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