Listen now to IQVIA Consumer Health’s Dr. Volker Spitzer, alongside Murray Aitken from the IQVIA Institute for Human Data Science, Bayer Consumer Health’s Dr. Andreas Ehret, and ObvioHealth’s Erin Haumann, as they all kindly share their insights during this webinar entitled Virtual Real-World Research: The new normal for consumer health claims generation.

Explore the new ways to utilise virtual real-world research within consumer healthcare for discovering fresh marketing claims and product indications validated by real-world-evidence (RWE) that help products stand out on shelf and achieve top of mind with consumers.
This OnDemand webinar covers the below:

• 1.57 Murray Aitken – COVID-19 as a catalyst of positive change
• 10:00 Dr. Volker Spitzer – It’s time to think differently about how to develop claims
• 13:30 Dr. Andreas Ehret – Industry uses traditional proven models for claims development but in an evolving environment new approaches are needed
• 19:15 Consumer Healthcare claims development webinar survey results
• 23:42 Dr. Volker Spitzer – The claim types
• 27:30 Dr. Volker Spitzer – Engaging consumers through digital
• 30:45 Dr. Volker Spitzer – The integration of digital biomarkers in consumer healthcare for real world data collection
• 33:55 Erin Haumann – Virtual Trials, simplifying the difficult
• 36:25 Erin Haumann – An end-to-end approach to virtual evidence generation
• 41:56 Erin Haumann – Case Study – PMR Virtual Consumer Science Trial
• 43:00 Erin Haumann – Case Study – Randomized study on a fiber bar reformulation
• 46:00 Volker Spitzer – Summary and Conclusion

You may download the presentation slides here.

IQVIA Consumer Health is determined to help your business as traditional consumer healthcare innovation structures are shaken, not only by the COVID-19 outbreak, but the changing demands of consumers, a growing interest in the sector from the FMCG industry and nimble, ambitious start-ups.

For further insights into utilising RWE, digital platforms and virtual studies to identify and validate scientific claims in a consumer-centric and efficient way, download our Virtual Real-World Research Whitepaper here.