IQVIA Patient Support Services helps pharmaceutical companies improve patient access, affordability, adherence, and long-term treatment outcomes through integrated support programmes across the patient journey. Combining behavioural science, healthcare-grade AI, data-driven insights, and human support services, IQVIA designs and delivers patient-centric solutions that accelerate therapy initiation, improve treatment persistence, reduce access barriers, and enhance the patient experience. With global expertise and local delivery, these programmes generate measurable outcomes while supporting patient engagement, access and reimbursement, financial assistance, and adherence initiatives