Take Advantage of Technology that Helps Pharma Reps Better Orchestrate Customer Engagement

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Take Advantage of Technology that Helps Pharma Reps Better Orchestrate Customer Engagement
Although digital channels are steadily increasing as HCP’s preferred method of communication with pharmaceutical companies, face-to-face interactions still hold the #1 slot. Michael Townsend, Research Manager at IDC Health Insights, discusses how pharma can combine these two imperatives by leveraging the newest digital technologies to make the most of representatives’ time, and their engagement with HCP’s.