Article
Next-Gen Patient Support: Enhancing the Experience Using Data-Driven Personalization
Jul 02, 2025
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The evolving healthcare landscape presents an opportunity to reimagine patient support by combining the personalized care aspects of traditional programs with the accessibility and data capabilities of digital health technologies. This integration creates a more comprehensive approach that meets patients where they are while providing the structured support they need.


This article was originally published in PharmaLive, May 2025

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