How Transformative Technology Can Help Life Sciences Companies Reach HCPs

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How Transformative Technology Can Help Life Sciences Companies Reach HCPs
HCPs are hungry for information that can help their patients, and look to pharmaceutical companies to provide it. Michael Townsend, Research Manager at IDC Health Insights, discusses orchestrated customer engagement, new technology that enables commercial teams to deliver the right information, at the right time, by the preferred channel – and keep all colleagues working on the account aware of all interactions taking place.