Imagine if you could connect data, and people, to improve human health.
We understand that connections matter. Between data, between stakeholders, between patients and the system they live in. And we see that the explosion of Big Data in healthcare – coming from a seemingly endless stream of sources – is making those connections harder, but also somehow more important, by the minute.
Because IQVIA is The Human Data Science Company™, we are also at the leading edge of understanding how capturing, connecting, and most importantly protecting, this non-identified human data is the key to improving human health.
The potential for Digital Health is exciting. But so is the reality.
Clinical evidence of the efficacy of Digital Health has grown substantially in the last decade. Evidence is being generated through trials, pilots and evaluations based on Real-World Evidence. That evidence is then being made available for shared learning and faster and more consistent adoption of digital health tools.
The development of Digital Health tools, from digital therapeutics to wearable sensors to digital biomarkers, is thriving. But it’s not just the what that matter in Digital Health, it’s also the how. We see innovators increasingly knowing the steps and standards they need to follow to test their technology and generate evidence that is relevant and evaluated consistently to support payer decision-making.
We’re not at the beginning. From drug development to commercialization, adoption of Digital Health is increasing across the healthcare landscape. Because we now know, based on research from the IQVIA Institute for Human Data Science, that the value of collecting and connecting non-identifiable data on human health, from inside and outside the healthcare environment, has surpassed the barriers. And so informed providers have access to the right evidence-based technology tailored to their patient’s needs and users can provide real-world data to ensure ongoing surveillance of the technology and its safety and efficacy.