Digital Health: Connecting the Digital Dots
Adoption of, and investment in, these technologies has now scaled to the point that pharmaceutical companies are developing and pursuing comprehensive digital health strategies. A foundational factor in drawing insights from the data derived through digital health channels is data connectivity. Linking data alone is not enough. By using real-world data methodologies, we can ensure that digital health data produce reliable and unbiased evidence, and we can trigger changes in care management that ultimately enhance patient outcomes.