Digital health – patients’ use of mobile devices, wearables and connected virtual assistants to deliver health – is becoming integrated into virtually every aspect of healthcare. Innovative applications relevant to the pharmaceutical industry include identifying patients for therapy, enhancing the value and outcomes of treatment, engaging patients and tracking disease severity in clinical care and trial settings.
Adoption of, and investment in, these technologies has now scaled to the point that pharmaceutical companies are developing and pursuing comprehensive digital health strategies. A foundational factor in drawing insights from the data derived through digital health channels is data connectivity. Linking data alone is not enough. By using real-world data methodologies, we can ensure that digital health data produce reliable and unbiased evidence, and we can trigger changes in care management that ultimately enhance patient outcomes.