Unleash your brand’s potential.

Look at your market in a completely fresh way. From pre-launch to loss of exclusivity, you can now unleash the power of digital, genomic and other clinically-rich data sources. Learn how artificial intelligence (AI) and machine learning (ML) can produce real-time insights, agile response capabilities and actual “ah-ha” moments.

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$25M
IQVIA algorithms let a customer optimize HCP targeting, leading to $25 million in incremental revenue
35
IQVIA leverages AI and ML algorithms across 35 analytics-based commercial offerings
 
 
Better data + better analytics = better decisions.
Data alone doesn’t drive performance. It’s about being able to make the calls that will have the most commercial impact. IQVIA’s machine learning-driven solutions can help you:
 
Find the right doctors
Targeting and segmentation solutions can identify high-potential healthcare providers for your drug, and recommend when and how to contact them.
Reach out to patients
More accurate identification of patients combined with more precisely focused messages can raise performance two to ten times above industry norms.
Deliver for payers
Customized market insights give payers the evidence they need, backed by more than 26,000 Health Technology Assessment (HTA) records and more than 4,200 pricing records.
 
Realize Breakthrough Commercial Results
Learn how life sciences companies are realizing breakthrough commercial results through the dynamic integration of rich data, machine learning, and deep healthcare expertise.
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HCP Targeting
Optimizing HCP Targeting
See how you can use advanced analytics to target and segment HCPs better in order to ensure efficient personal and non-personal engagement and optimize promotional investments.
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HTA Accelerator
A clear path to market
Use custom data and analytics to formulate your payer strategy and optimize access and product value.
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HOW CAN WE HELP YOU?
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Flexible solutions to address your specific challenges.
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Purpose built to enable you to always make the right decision.
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