Discover how IQVIA’s engagement strategies are based on what patient’s value and what sponsors need.

In today’s competitive clinical research environment, patient recruitment and retention remain persistent challenges. This webinar will explore how IQVIA is redefining patient engagement through specialized operational models that are data-driven, insight-informed and designed to deliver measurable impact. By integrating digital innovation, behavioral science and cross-functional collaboration, IQVIA is building a new standard for how sponsors and sites connect with patients before, during and beyond the trial.

Attendees will gain a first-hand look at how IQVIA’s end-to-end engagement ecosystem supports representative patient populations through tailored solutions such as Study Hub, digital toolkits, gamification and remote Registered Dietitians. These tools are not standalone features, they are strategically orchestrated to create a seamless, accessible and inclusive experience that meets patients where they are. Real-world case studies across obesity and other therapeutic areas will illustrate how these models have improved recruitment timelines, enhanced retention, direct-to-patient campaigns and elevated the overall patient experience.

The session will also highlight how IQVIA leverages its wealth of data and knowledge within patient insights gathered through surveys, interviews and social listening to inform content development, diversity strategies and engagement design. This proactive approach ensures that every touchpoint is relevant, respectful and responsive and addresses the patient’s greatest motivators to stay on trial. Additionally, the speakers will share a fully integrated analytics framework that maps engagement behaviors to predict patient outcomes, enabling smarter, more personalized interventions.

Whether focused on patient insights, engagement, recruitment or retention, this webinar will provide actionable strategies to enhance recruitment and retention while delivering a more human-centered trial experience.

Join this webinar to discover how IQVIA is delivering on patient-centricity with recruitment strategies that expand reach, improve representativeness and accelerate enrollment .Register now!

Key takeaways:

• Discover how IQVIA’s integrated engagement ecosystem improves recruitment and retention
  • Learn how digital toolkits, Study Hub, gamification and remote Research Clinicians support work together to create a seamless, patient-centric experience that drives measurable outcomes
• See how patient insights shape smarter engagement strategies
  • Explore how real-world data from surveys to social listening is used to personalize content, enhance diversity and optimize trial design from the patient’s perspective
• Explore real-world strategies that enhance the patient experience
  • See how hybrid engagement packages, including app-based content and print materials, are tailored to meet diverse patient needs and preferences, ensuring accessibility and inclusivity at every stage

Speakers:

Antonia Cardew, Global Head of Delivery, Patient Recruitment and Enablement, IQVIA
Sue Harris, Global Head & Director of Content Development for Patient Recruitment & Enablement, IQVIA
Stephanie Galarza, Associate Director Patient Recruitment, IQVIA
Jessica Jones, Director Strategic Technology Delivery, IQVIA

For more information and to register, click here.