The changing market dynamics in today’s life sciences commercial landscape calls for a new approach to effective customer engagement. With the growing number of customer stakeholders and multiple channels of engagement, those life sciences companies seeking to maximize their go-to-market resources require more than what traditional territory alignment and roster management applications can offer.
As such, it is critical for commercial operations teams to become more data-driven and agile to optimize their engagement model. They must employ a platform that can account for changing business priorities, HCP affiliations, and prescribing patterns while planning dynamic personal and digital engagements.
Join industry experts from IQVIA and Snowflake to discover how life science companies can better leverage their commercial resources to build and continuously evolve field alignments, segments and multichannel engagement plans across all customer interactions.
- Learn about key trends, challenges, and areas of opportunity for global life sciences commercial engagement
- Why having a foundational platform for data management at scale is so important
- How to optimize your global life sciences commercial engagement practice
Tom Hayes
Senior Director, Product Strategy and Commercialization, IQVIA
Frank Castora
Director, Offering Management, OCE Optimizer, IQVIA
Jesse Cugliotta
Global Industry GTM Lead, Life Sciences & Healthcare, IQVIA
A worldwide ecosystem of partners to drive customer value.
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