Field teams are the face of pharma. Whether they’re engaging HCPs in one-on-one conversations, coordinating across health systems, or guiding team performance, their success depends on access to the right insights—at the right time. But today’s field environment is more complex than ever. Data is fragmented. CRM systems are inconsistent. And expectations for personalization, compliance, and impact are only rising.

Field Force Agent was built to meet this moment. It’s an AI-powered assistant designed to support the full field team—Sales Reps, Key Account Managers, MSLs, and Managers—with real-time intelligence, tailored recommendations, and seamless integration into daily workflows.

The Vision

In our last blog, we introduced the concept of agentic AI for field teams, a new kind of intelligence that doesn’t just retrieve data, but reasons with it. It’s designed to support field teams with context-aware insights that adapt to the way they work. Now, that vision is real. Field Force Agent is here, and it’s already helping field teams prepare faster, engage more effectively, and perform with greater confidence.

What Is IQVIA Field Force Agent?

Field Force Agent is an AI-powered assistant that delivers personalized, compliant, and data-driven support across field teams. It integrates with CRM platforms like Veeva and Salesforce—or can be deployed as a standalone mobile experience. It provides insights in the formats field teams actually use, from voice summaries to email-ready content and slides.

It’s fast to deploy, easy to use, and built on IQVIA’s proprietary data like IQVIA OneKey. OneKey is the industry’s largest and most accurate HCP/HCO reference database with over 25 million verified HCPs and 6 million HCOs across 118 countries. It enables smarter segmentation, omnichannel activation, and deeper profiling, including digital, clinical, and medical insights.

Allocate your time with confidence with real-time dynamic targeting to unlock smarter prioritization and more personalized, high-impact HCP conversations. Whether you're preparing for a call, planning territory coverage, or coordinating across accounts, Field Force Agent helps field teams focus on what matters most: meaningful engagement.

How It Supports Sales Reps

For sales reps, Field Force Agent eliminates the hours spent stitching together insights from multiple systems and replaces them with a single, conversational interface that delivers what matters most. Reps can walk into every call with a clear understanding of HCP prescribing behavior, recent engagement history, and next-best actions—without having to dig through dashboards. The result? More confident conversations, better alignment with brand strategy, and more time spent engaging, not prepping.

How It Supports Key Account Managers (KAMs)

For KAMs, the challenge isn’t just about individual HCPs—it’s about understanding and influencing complex health systems. Field Force Agent helps KAMs identify key stakeholders, track engagement across accounts, and coordinate outreach strategies that align with institutional priorities. It brings together CRM activity, formulary data, and digital engagement signals to provide a 360° view of each account, helping KAMs tailor their approach and drive strategic value.

How It Supports MSLs

MSLs operate in a different rhythm than sales reps—but the need for timely, relevant insights is just as critical. Field Force Agent helps MSLs prepare for scientific engagements by surfacing recent publications, trial participation, and digital activity from KOLs. It also supports insight capture and summarization, helping MSLs share field intelligence with medical and commercial teams more efficiently. With Field Force Agent, MSLs can focus on delivering scientific value—not searching for it.

How It Supports Managers

Managers need visibility into performance, but they also need tools to coach and guide their teams. Field Force Agent provides managers with access to territory-level insights, engagement trends, and rep activity summaries—all in one place. It helps identify coaching opportunities, track progress against KPIs, and ensure that field teams are aligned with strategic goals. Whether reviewing call quality or optimizing territory coverage, managers can make faster, more informed decisions.

What Makes It Different

Field Force Agent utilizes agentic AI, which means it doesn’t just surface data—it aggregates and interprets it on-demand. It’s trained on IQVIA’s proprietary datasets and designed specifically for life sciences workflows. It’s also built for compliance, with guardrails that ensure messaging stays within approved boundaries. It’s fast to deploy because of agent-ready templates and pre-integrated data agents that reduce the burden on internal teams.

Proven Impact

In early deployments, Field Force Agent has delivered measurable results: 27% time savings in HCP call preparation and follow-up, 85% user satisfaction with insights and ease of use, and a 17% increase in multichannel equivalent calls. These aren’t just productivity gains—they’re engagement gains that translate into better outcomes for field teams and the customers they serve.

Why Now?

You don’t need perfect infrastructure to get started. Field Force Agent is designed to work with what you have—whether you’re a global enterprise or a mid-size innovator. It complements existing CRM and data strategies, and offers plug-and-play scalability for teams that need to move fast. For commercial leaders, it’s a way to empower field teams with intelligent tools—without the complexity of building them in-house.