Are you finding that you’re missing out on the full potential of social listening? For many indications and disease areas, relevant social content can run into millions of posts, and getting meaningful analysis, insights and content from this data is a challenge. Join us to heard about how NLP-driven, enterprise-wide Social Media Intelligence is helping teams to build long-term capabilities in this area. By combining data integration, NLP for topic analysis, machine learning for classifying posts to reduce noise and automated visualization, teams can respond more quickly to new trends and review only the richest most relevant content.

What you will learn:

• Get a better understanding of the significant challenges life-sciences companies face in organizing and processing large unstructured social data
• Gen an informed perspective on how to mitigate these challenges and generate actionable insights from unstructured social conversations at scale
• Learn how NLP-enabled social media intelligence can inform launch-related decisions and drive effective physician and patient outreach

Speakers

Hywel Evans
Director NLP Medical Affairs & Commercial at IQVIA

Tanmay Saraykar
Director, Offerings Management – Digital and Social Media Intelligence at IQVIA