Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEW
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement OverviewExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSWatch now as we dive into how to get the most value from your activation investment and grow your consumer health brands.
In an age where Consumer Health sales teams must deliver results despite the finite budgets and competing priorities in a fast-paced ever-changing environment, discover how to drive efficiencies in your go-to-market operations and transform your in-person and virtual promotions by deploying modernized HCP engagement models.
IQVIA Consumer Health’s Sue Johns and Todd Francis are thrilled to have guest speaker Kerri Petrakis, National Sales Director for CeraVe, L’Oreal USA, sharing insights into the expansion of CeraVe’s medical footprint.
See video timecodes below:
00:00:00 – Webinar Introduction
Matt Stewart opens the webinar by introducing our speakers and running a poll to understand the audience’s current HCP engagement models.
00:03:00 – Acceleration in remote engagement has slowed post pandemic
Sue Johns share insights into the variations of reliance on remote engagement across major markets from 2019 through to 2022 and the new balance they are striking.
00:06:02 – HCP Preferences
Sue reveals the results of a survey showing that face to face remains the most preferred channel in 2023 by HCPs, but remote and digital interactions are of growing importance.
00:09:35 – The industry needs to “get smart”
Sue outlines the key requirements for consumer health businesses to offer seamless, value-adding engagement experiences for HCPs.
00:12:45 – CeraVe, L’Oreal USA, an omnichannel approach – Activation & key learnings
Kerri has overseen successful strategic initiatives, empowering selling teams with the ability to scale when needed based on volume, geography, and market factors, driving share of voice elevation in the dermatology space. In this section Kerri shares her key learnings.
00:30:37 – Driving HCP recommendation in an omnichannel age
Todd Francis shares insights into the importance of HCP recommendations in dermocosmetics, how companies claim #1 HCP recommendation, and the 7 key success factors for successful HCP engagement.
00:39:48 – Q&A
Our panel of speakers tackle some audience questions, and the webinar concludes.
You can download the presentation here.
IQVIA Consumer Health has the expertise and connected intelligence to support you on your commercialisation journey. If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry. Alternatively, explore our Commercialization and Lifecycle Management page here.
To read more from our speakers, download our whitepaper Driving Growth with Omnichannel HCP Activation: New Models. New Value.
Shape the future of consumer health.
Adapt fast, maintain momentum and stay relevant
