

Today, selling in the healthcare marketplace is a new frontier. Disrupted by COVID, traditional models are no longer effective and fail to meet the evolving expectations of stakeholders. As Patient and HCP journeys become more digitally savvy, sales and marketing teams are challenged to adapt – from who they address, to the channels they use, to the information and measurements they have available. With studies showing 40% of physicians' brand preference now attributable to customer experience factors beyond the product, pharma companies need to rethink engagement. Re-imagine stakeholder-centric experiences across personal, digital, and social channels. Join this webinar to learn how exceptional experiences can redefine value and drive higher performance as you:
3 Key take-aways