U.S. Medical Affairs leverages therapeutic expertise to demonstrate the value of your therapy more effectively.
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
IQVIA has the tools and the expertise to help you address these new requirements. From basic market assessment and intelligence to compliance, lifecycle solutions and outcomes analysis. Setting up your devices and diagnostics for success.
Comprehensive services across the life cycle
Contact us to learn more about how you can form a detailed understanding of the healthcare market to identify the best opportunities, and how you can use our unparalleled purchase data to help you maximize your sales and market share.
U.S. Medical Affairs leverages therapeutic expertise to demonstrate the value of your therapy more effectively.