Revolutionize Medical Engagement: Unified HCP Data for Intelligent, Personalized Workflows
Smarter engagements, measurable outcomes
Up to 65% of expert engagements go unrecorded, mainly because most CRM systems are built for sales, not medical teams. Fragmented data and disconnected teams lead to missed insights and ineffective engagement. That’s why IQVIA’s Expert Engagement Platform is purpose-built for Medical Affairs, helping you capture every interaction and connect teams for better results.
Experience technology designed explicitly for the complexities of KOL engagement. Our scalable platform adapts to your organization—whether you’re a global pharma company or a growing biotech—and integrates seamlessly with your existing systems.
360° Expert Profiles
Break through data silos with IQVIA's comprehensive expert engagement solution. Our platform unifies Expert Ecosystem's scientific, clinical, digital, and claims data with your proprietary insights, creating a single source of truth that reveals the complete picture of every thought leader.
Coordinated Engagement
Eliminate fragmented touchpoints and maximize strategic engagement. Our coordinated approach aligns teams across Medical Affairs, enabling strategic planning for congresses, advisory boards, and key interactions that drive meaningful scientific advancement.
AI-Powered Actions
Harness the power of advanced analytics and GenAI to transform data into actionable intelligence. Get personalized medical engagement recommendations, automated insight summaries, and dynamic visualizations that empower smarter, faster decision-making.
Prove Your Impact
Demonstrate measurable value from every expert interaction. Our comprehensive impact analysis connects engagement activities to concrete outcomes, helping you optimize resource allocation and justify medical investments with confidence.
Built for Your Needs
In life sciences, success depends on coordinated efforts. Our platform breaks down data silos, delivers AI-driven insights, and aligns every engagement so you can demonstrate value and maximize your investments. It’s not just another tool – it’s the link that brings your data, teams, and technology together to drive smarter engagement and advance patient care.
IQVIA Expert Engagement Platform
Transform Medical Affairs with Modern Engagement Strategies
Move beyond fragmented manual processes with Expert Engagement Platform. Harness Expert Ecosystem's global HCP data to identify the right experts, orchestrate coordinated engagement strategies, and measure impact, unlocking intelligent engagement for better outcomes.
Optimize spend for high-impact expert interactions.
Enable cross-functional teams to drive impactful KOL engagement by unifying expert identification, AI insights, and analytics into one platform. This streamlines engagement, enhances scientific exchange, and delivers measurable outcomes.
IQVIA Expert Engagement Platform
Align teams, amplify insights, prove strategic impact.
Unify medical engagement and move beyond manual processes with IQVIA's Expert Engagement Platform. By consolidating global HCP data and AI insights, our solution helps you tackle core challenges and achieve coordinated, data-driven strategic success.
Unlock the Power of Team Collaboration.
Enable Medical Affairs and Commercial teams to drive impactful, data-driven KOL engagement by unifying expert identification, AI insights, and analytics into one scalable platform. This integrated approach streamlines engagement, enhances scientific exchange, and improves patient care.
Ready to master your KOL engagement strategy?
Transform Medical Affairs beyond traditional limits with purpose-built CRM. Unify data, align cross-functional teams, and measure real KOL engagement impact. Drive meaningful scientific exchange that advances patient outcomes through strategic partnerships.
Seamless Team Collaboration
Break down team silos that hurt KOL relationships. Plan congresses, schedule editorial boards, and coordinate all interactions from one central platform.
AI-Driven Insights
Stop guessing what KOLs need. AI analyzes all data to recommend your next best scientific action, ensuring every field conversation is timely and relevant.
Medical Investment Analytics
Stop struggling to justify your medical spend. Dynamic dashboards show exactly which strategies work, giving you clear proof of medical investment value.
Pinpoint Key Experts and Target the Best KOLs
Stop manual KOL hunting that wastes time. Advanced filters and world-class data help you instantly pinpoint the most relevant experts for any project.
How can you cut your KOL search time by 70%?
Facing 10 simultaneous product launches and buried in spreadsheets, a top global pharma company transformed its KOL strategy. See how its success can benefit your team's future.
BENEFITS
Improve Medical Affairs Team Impact
Medical Affairs professionals spend 60% of their time on administrative tasks versus strategic KOL engagement. Our platform eliminates busywork so you can focus on what matters — building relationships that drive scientific impact and business results.
From Blind Spots to Insights: Revolutionizing KOL Engagement with Unified Data
Overview
The biopharmaceutical industry is characterized by rapid advancements and intense competition, and companies must continuously innovate and adapt to stay ahead. Engaging Key Opinion Leaders (KOLs) is crucial for driving scientific discourse, guiding clinical practices, and ensuring successful product launches.However, the complexity of managing KOL relationships and the need for comprehensive, accurate data present significant challenges.
The customer, a major player in the biopharmaceutical industry, faced a significant challenge with their existing strategy for engaging KOLs in their customer engagement activities. They needed a single supplier of KOL experts, along with a robust platform for their field teams and access to comprehensive data to inform global business decisions.
Their goal was clear — efficiently identify suitable experts and align them with engagement activities. However, the reality was far from ideal. Without a unified approach, the customer struggled with fragmented data sources, leading to blind spots in their strategy. This lack of visibility and coordination among cross-functional teams created a muddled environment where communication could be lost in translation. This situation created the likelihood that highly valuable experts would feel frustrated and disconnected, preventing them from contributing effectively to the customer’s mission.
Challenge
The customer required a system that ensured data integrity and seamless integration for internal enablement, so they envisioned a unified platform that could bridge the gaps between clinical, medical, and commercial teams, fostering collaboration and enhancing decision making.
Their goal was to obtain dynamic and precise scientific profiles in their top 15 therapeutic areas.
The company needed to implement a comprehensive solution that provided extensive global HCP data coverage.
Their goal was to obtain dynamic and precise scientific profiles in their top 15 therapeutic areas. This would not only improve insights into clinical leaders but also help identify and address critical care gaps.
As they embarked on this journey, the customer sought a partner who could deliver on these ambitious goals. They needed a solution that was not only robust and reliable, but also adaptable to the ever-evolving healthcare landscape. By addressing these challenges, the company aimed to transform its operations, fostering a collaborative atmosphere where experts could thrive and drive impactful decisions.
SOLUTION
A unified platform provided dynamic expert profiles.
Results
IQVIA’s data expanded coverage by over 50%, including more experts in their therapeutic areas globally.
Reducing vendors and eliminating blind spots through a single source can result in cost savings and platform unification. This approach enables a comprehensive view of the customer, which facilitates consistent engagement across teams. It also allows for more strategic planning around interactions, particularly at congresses, ensuring multiple teams are not engaging with the same healthcare professionals simultaneously.
Ready to start making the most of your KOL strategy?
How can Expert Engagement Platform drive Medical Affairs and Commercial success by aligning teams, optimizing engagement, and achieving goals to advance patient care?
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Frequently Asked Questions
Yes. IQVIA's Expert Engagement Platform connects to your current CRM, pulling KOL data and pushing back enriched insights such as scientific contributions and engagement metrics. This creates unified expert profiles, eliminating silos for Medical Affairs and Commercial teams.
Expert Engagement Platform reduces tool count by consolidating spreadsheets and systems into one Medical Affairs and Commercial solution. It eliminates manual work, improves data quality, and lets teams focus on strategic KOL engagement. See how one company revolutionized its KOL engagement.
IQVIA’s Expert Engagement Platform offers three unique advantages: unmatched data from 1.7B medical claims and 35K+ scientific meetings, Medical Affairs-specific design beyond basic CRM, and embedded AI agents that are revolutionizing Medical Affairs with real-time recommendations.
Expert Engagement Platform requires minimal IT involvement. Our cloud-based solution deploys with zero system disruption via secure APIs. IT teams handle initial access setup and data governance within typically 2-4 weeks. The platform integrates seamlessly with existing CRMs and systems.
Expert Engagement Platform delivers rapid ROI. A global biopharma company expanded KOL coverage 50%, eliminated blind spots across 15 therapeutic areas, and unified cross-functional teams. Read our case study for implementation timeline details and complete results.
Expert Engagement Platform unifies Marketing, Medical Affairs, Development, and field teams on one system. It eliminates silos with complete expert profiles, cross-functional planning, and coordinated engagement. See our OTLE fact sheet for full enterprise capabilities.
Expert Engagement Platform delivers proven results: clients achieve 8% successful engagement rates, a 20% increase in HCP website visits, 33% higher testing frequency, and 50% expanded KOL coverage. Download our Revolutionizing Medical Affairs brochure for complete details.
Expert Engagement Platform delivers rapid deployment with proven results. A global pharmaceutical company completed KOL evaluation and selection within 3 months for 10 product launches. Read our platform transformation case study for implementation timelines and ROI details.