

Why are pharma organizations seeing lackluster results from next best programs? Because insights never reach the person who can act on them. Trapped in an inbox, separated from business processes, users don’t have the insight they need when they need it at the moment of decision-making. That’s why nearly 80% of AI initiatives fail. To drive real, demonstrable change across commercial teams, insights must be embedded within user workflows. Email notifications are outdated, and ineffective. When adoption rates increase, Next Best programs thrive, driving better campaign performance and more valuable HCP engagements.
Get started within weeks, not months with out-of-box algorithm templates - and scale across teams, brands, and markets with speed. Join this webinar to learn the true power of Next Best and why others are failing.
Thomas Haslam
Director, Product Management, Insights Generation
Souvik Sengupta
VP, Consulting, Technology, IQVIA