Brand & Marketing
Grow your brand, now and through patent expiry
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences Solutions
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Healthcare Solutions
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Medical Device and Diagnostic
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U.S. Government
Life Sciences Solutions
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare Solutions
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Medical Device and Diagnostic Solutions
Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.
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U.S. Government Solutions
For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!
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WHITE PAPER
Agile Brand Promotion – Powered by Next Best Action Insights
Use Next Best Action insights to optimize tactics and spend across personal and non-personal channels
Feb 16, 2023
We all know the way to our own homes, but most of us wouldn't hesitate to use an app that alerts us to potential roadblocks or recommends faster routes based on real-time conditions. We are still using what we know. We are still driving the car. The app simply makes us aware more quickly.
Now imagine having a similar capability to support your commercial team: the power of vast datastores, deep analytics, and timely, tailored recommendations. Imagine being able to harness data and analytics to serve up Next Best Action recommendations based on environmental factors (the market landscape, the access environment, and geographic variation); your company's specific capabilities; and portfolio, franchise, and product factors (clinical attributes, patient journey, product lifecycle, and behavioral triggers).
It is possible through Agile Brand Promotion (ABP) — more specifically, the advanced analytics at the core of this innovative model.