Compelling claims to capture the minds of consumers
IQVIA Consumer Health hosted a panel of industry leaders for a lively discussion on the state of consumer health R&D today, and what the future could hold for this dynamic and important industry.
Join Dr. Andreas Ehret, Director Clinical Development Services at Bayer Consumer Health, Jurate Svarcaite, Director General at the AESGP, Mathieu Letombe CEO at Withings, Swapna Kondapuram, Principal, Global R&D / Real World Evidence at IQVIA Consumer Health, and Dr. Volker Spitzer, Global Senior Director, R&D Services at IQVIA Consumer Health.
Watch back this insightful discussion now, see timecodes below:
- 02:50 – Swapna Kondapuram addresses how consumer health R&D processes can keep up with consumer expectations
- 05:49 – Dr. Andreas Ehret shares a consumer health company perspective on the evolution of self-care
- 08:45 – Mathieu Letombe discusses the acceleration of personalised healthcare
- 10:33 – Jurate Svarcaite reveals research into the increased interest in preventative medicine and digital health information on social media and search engines
- 13:24 – Dr. Volker Spitzer and Dr. Andreas Ehret discuss the best ways to get closer to consumers when conducting consumer health R&D
- 20:05 - Mathieu Letombe and Swapna Kondapuram dive into the importance of connected devices and the challenges that still exist around consumer engagement during virtual trials
- 27:40 - Dr. Andreas Ehret discusses the importance of RWE and RWD in capturing consumer behaviour plus product experiences
- 31:24 - Jurate Svarcaite and Swapna Kondapuram address whether the regulatory environment is suitable for the next consumer health era
- 45:46 – Our panel share their predictions on what the future holds for consumer health R&D
- 52:00 - Mathieu Letombe and Dr. Andreas Ehret discuss how partnering with other industries can bolster industry innovation
If you are interested in hearing more, subscribe to IQVIA Consumer Health's The Real World of Consumer Health R&D series and receive, direct to your inbox, thought-provoking insights from industry leaders and IQVIA Consumer Health experts on key R&D topics.
Related solutions
Shape the future of consumer health.
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.
