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The constantly evolving market landscape and market dynamics are continually challenging the commercial models of MedTech companies and their Market Reference Data. Whether it is the need for one version of the truth for transparency reporting or maintaining a credible CRM to identifying key targets for your sales force and improving marketing initiatives, having accurate and up-to-date Market Reference data is key.
With examples from across MedTech, our experts will share how Market Reference data can support Compliance & Transparency, Commercial Excellence, Master Data Management, Targeting and Segmentation, Data Privacy, Market Potential and Direct Marketing
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