Drive Launch Success webinar
November 27, 2018
3:00PM - 4:00PM

Today's commercial environment is increasingly competitive, with success focused on a smaller number of therapy areas, where more companies chasing fewer doctors. Margin pressure means you must find improvements in launch performance without increasing costs.

With just one chance to impress your healthcare professional customers, a best-in-class commercial model is the minimum requirement. That means a fully integrated multichannel approach – and determining which channels to prioritise is a critical investment decision.

In this free webinar, we will reveal IQVIA's recent findings comparing the use of multichannel for the most internationally commercially successful launches of the last five years, with metrics for both the quantity and quality of digital engagement. Starting from this enlightened position, we will then determine:

  • How different companies have varied their multichannel approach to their launches, and learnings obtained
  • A look at barriers encountered and how they were obviated
  • A review of key needs for implementing multichannel including appropriate content and channel mix
  • The future of multichannel: how it will evolve according to customer and payer/value requirements

Register now in order to understand how you can drive launch success!

Contact Us
Contact Us

Email Us

Get in touch today to discover the right solutions for you.

Call Us

We are pleased to speak with you during our standard business hours.

U.S. Toll-Free only
+1 866 267 4479

For international call please find a number in our toll-free list.

Media Inquiries

Please use this form to reach out to our media team with inquiries. Thank you.