Today's commercial environment is increasingly competitive, with success focused on a smaller number of therapy areas, where more companies chasing fewer doctors. Margin pressure means you must find improvements in launch performance without increasing costs.
With just one chance to impress your healthcare professional customers, a best-in-class commercial model is the minimum requirement. That means a fully integrated multichannel approach – and determining which channels to prioritise is a critical investment decision.
In this free webinar, we will reveal IQVIA's recent findings comparing the use of multichannel for the most internationally commercially successful launches of the last five years, with metrics for both the quantity and quality of digital engagement. Starting from this enlightened position, we will then determine:
- How different companies have varied their multichannel approach to their launches, and learnings obtained
- A look at barriers encountered and how they were obviated
- A review of key needs for implementing multichannel including appropriate content and channel mix
- The future of multichannel: how it will evolve according to customer and payer/value requirements
Register now in order to understand how you can drive launch success!