Article
Using AI to Predict Launch Success
May 20, 2025

This industry article as featured in PharmaExec and authored by IQVIA experts Anirudh Singh Rathore, Senior Principal, Commercial Solutions and Rahul Mathur, Senior Principal, Consulting, explore how product launches face unprecedented complexity in today’s pharmaceutical landscape. It discusses how AI is proving transformative for maximizing launch performance in an environment where traditional approaches fall short. Read how AI provides greater precision and a future-proof framework.

Related solutions

Contact Us