"Digital is becoming a key lever of engagement for pharmaceutical companies for richer and more specific engagements with their customers (HCPs) and their customer’s customers (patients).
This webinar sheds light on this growing trend in Africa, Middle East and South Asia, and how pharmaceutical companies can approach digital engagement. The key topic of discussion are how companies should pay attention to the basics of engagement strategies before investing in expensive media space, technologies and tools, so that they can maximize their RoI on digital. Explore how you can boost impact by investing time and effort in the often overlooked aspects of mapping out the customer’s journey accompanied by associated digital landscape research. The webinar introduces a simple framework and practical guidelines that companies can use for creating such journey maps. This webinar is available on demand."